Overwhelmingly Geek™

Peering out the window from my office – I can see the builders putting the finishing touches on the new Apple Store (it opens tonight at 5pm). What I don’t get are the throngs of people hanging around outside – some on foldable chairs, or just bumming on the ground – WHY? WHY WOULD YOU DO THAT?? The iPhone isn’t even being released today, so I fail to see what one would get from camping outside on the concrete, whilst staff inside and construction workers outside put the final touches on the fittings.

Plus the security guards have put up barricades around these people to stop the crowd from blocking pedestrian traffic on the main throughfare, they’re boxed in like cattle! Apart from the free WiFi (apparently ), there would be no reason to be out in the cold with a bunch of other randoms. Its not like Steve Jobs is coming down and handing out freebies to those that have waited the longest ??? There has been a lot of press around the site as well; channel ten and nine have their cameras poised to grab any action that might go down in front of the store.

Talk about fanatics eh? … (disclaimer to all flamers: I have two macs )

More photos from the press day and the launch day can be found here and here. And details about the store are here.